| Estimated reading time: 7 minutes

One Belt, One Road (OBOR) Initiative: How Bangladesh can benefit through the new horizon of regional co-operation

One Belt, One Road (OBOR) Initiative: How Bangladesh can benefit through the new horizon of regional co-operation

The recent SCO (Shanghai Cooperation Organization) summit, taking place on 8th and 9th of June, 2017, saw heads of states from Russia, India, Pakistan, Kazakhstan, Kyrgyzstan, Tajikistan, and China but it also solidified the paradigm shift of world power in terms of trade, infrastructure, fuel, energy, transportation, development, and finance. As Bangladesh is becoming a part(…)

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| Estimated reading time: 3 minutes

Labor Force Survey Bangladesh 2015-16: Economic Realignment Imperative for Addressing Unemployment

Labor Force Survey Bangladesh 2015-16:  Economic Realignment Imperative for Addressing Unemployment

  Bangladesh Bureau of Statistics (BBS) has published the latest labor survey, “Quarterly Labor Force Survey Bangladesh 2015-16”. The objective of this report was to accumulate data on the labor force of Bangladesh (Aged 15 and above) and the employment trends. BBS has segregated their labor force data in 13 components. These are general population,(…)

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| Estimated reading time: 6 minutes

Market Insight: Bangladesh Feed Industry

Market Insight: Bangladesh Feed Industry

INTRODUCTION Bangladesh, with its rural and agro-based economy, has always been plagued with problems such as malnutrition, high levels of unemployment, and poverty. With the objective of alleviating the protein deficiency of the people and solving the unemployment problem to some extent, in the last 30 years, private investors have taken up the mantle to(…)

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| Estimated reading time: 4 minutes

The Evolving Digital Marketing Landscape

The Evolving Digital Marketing Landscape

It’s only logical for brands and advertisers to put their money where the consumers are and contrary to a decade ago they aren’t in front of the TV screens anymore. There’s a thriving Middle to Affluent Class (MAC) population in Bangladesh who are not only more susceptible to new tech adoption but are often the(…)

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| Estimated reading time: 4 minutes

Unnoty- A Bridge to Change

Unnoty- A Bridge to Change

In the history of development, bridges have always played an important role. Back in the early 19th century when the wind of change widely known as industrial revolution reached USA, among the many big things that were changing peoples’ lives were bridges. From 1820 to 1830, in only 10 years, America built around 65 bridges(…)

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| Estimated reading time: 6 minutes

Leather Industry – Bangladesh’s 3rd Engine for Growth

Leather Industry – Bangladesh’s 3rd Engine for Growth

Hearing from the market The global luxury market was worth USD 296.15 bn in 2013, and leather goods held a dominant share in the basket (TMR, 2013). This value is rising due to the increase in affluent population, demanding superior quality products. According to Transparency Research, the global luxury good market will be touching USD374.84(…)

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| Estimated reading time: 1 minute

LightCastle Economic Update- Feb 2017

LightCastle Economic Update- Feb 2017

Bangladesh economy has been experiencing stable growth, fueled by apparel driven export growth, expanding domestic market and stabilizing political conditions. However, looming uncertainties remain with the upcoming national elections scheduled early 2019, and stalled remittance growth from Middle-Eastern economies. Despite achieving commendable economic stability and progress, the economic growth needs to accelerate further through incremental(…)

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| Estimated reading time: 3 minutes

SUSTAINING BRANDS: A PRIMER

SUSTAINING BRANDS: A PRIMER

In the marketing landscape, change is the most potent constant. Change has its own way of pushing the status quo and changing them. More often than not, change is the one dictating things-dictating marketers to keep up, mold and reinvent. As marketers adapt to the changing ecosystem, they must also ensure that their manoeuvres are(…)

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| Estimated reading time: 5 minutes

Ground rules for innovation at the Bottom of the Pyramid (BOP)

Ground rules for innovation at the Bottom of the Pyramid (BOP)

Price Performance- Functionality and price should go hand in hand solely because the consumers at the bottom of the pyramid are value seekers. They are always on the look-out for Value for Money products and services as their incomes are on the lower end of the curve. In some fronts, balance between price and performance(…)

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| Estimated reading time: 3 minutes

Value Chain Analysis: An approach to rein in costs.

Value Chain Analysis: An approach to rein in costs.

In competition economic environments, firms are scrambling to pinpoint areas that can be improved, consolidated or revamped. The free market is now more unforgiving than ever before with firms taking unprecedented risks to take lead in the markets they operate in. Against this backdrop, businesses have resorted to value creation and cost competitiveness to stay(…)

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