Islamic Finance

| Estimated reading time: 4 minutes

Islamic branding: Building a Sustainable Islamic Brand (part 2)

Islamic branding: Building a Sustainable Islamic Brand (part 2)

Modern Muslim consumers are considered by many as the single largest market in the world that has been overlooked by many brands in the past. The population currently stands at 1.8 billion and by 2050, the Muslim population is expected to grow to 2.6 billion representing nearly 30 percent of the global projected population. Most(…)

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| Estimated reading time: 3 minutes

Islamic branding: Reaching out to the untapped ‘billion’ customer group (part 1)

Islamic branding: Reaching out to the untapped ‘billion’ customer group (part 1)

According to Al Ries – author of ‘Positioning: the Battle for Your Mind’ – “A brand is a singular idea or concept that you own inside the mind of a prospect.” Branding is a phenomenon that was popularized during the late 19th Century by soap bars sold in packaged units with a distinct logo. Since(…)

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| Estimated reading time: 10 minutes

Shariah and Islamic Finance

Shariah and Islamic Finance

Scenario 1 :  Banker: Our Islamic savings account works on the basis of mudarabah. You will be the financial partner by giving funds, and we will invest the funds in businesses. Profits will be shared at an agreed ratio, but any losses will have to be borne by you. Customer: Huh! Why are you giving(…)

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| Estimated reading time: 9 minutes

Islamic Finance for Dummies

Islamic Finance for Dummies

Dummy 1     Good morning. Dummy 2     Good morning to you too! Dummy 1     I saw this ad for Islamic banking products you are selling. Made me curious. Can you tell me what is this? Dummy 2     Sure! This is a savings account which works under Mudaraba. You(…)

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