Industry

| Estimated reading time: 2 minutes

LCP Case Study:Digitalizing The Transportation Industry

LCP Case Study:Digitalizing The Transportation Industry

The Opportunity Country’s one of the most premium digital E-ticketing service (currently focused towards bus, launch, movies and events at present) in operation since 2015 was struggling to understand its current consumer segment. In order to understand their customers better and expand, our client planned to undertake a customer segmentation research complete with insights on(…)

Read More

| Estimated reading time: 1 minute

LCP Case Study: Customer Segmentation In The Fashion Industry

LCP Case Study: Customer Segmentation In The Fashion Industry

The Opportunity In 2016, one of the largest fashion retail store in Bangladesh in operation for more than 3 decades was in need of a proper customer segmentation. Being in business for so many decades, the company values have stayed the same but the consumers have evolved drastically. In order to help our client understand(…)

Read More

| Estimated reading time: 2 minutes

LCP Case Study: Strategy Consulting for an Emerging Cement Company

LCP Case Study: Strategy Consulting for an Emerging Cement Company

The following case study has been developed based on LightCastle’s work for an emerging cement company.  The Opportunity One of the leading local conglomerates in Bangladesh, with a renowned brand of cement in the market was in dire need of a strategic intervention in order to capture a larger market share.  The company with a(…)

Read More

| Estimated reading time: 4 minutes

Market Insight: Bangladesh Spinning Industry

Market Insight: Bangladesh Spinning Industry

RMG sector in Bangladesh started its modest journey as a small non-traditional sector of export in late 1970s and transformed itself as the country’s highest revenue generating sector within three decades, contributing 81% (USD 24.49 billion FY 13-14) of country’s total export. During Jul 14 – Feb 15 period, garments export clocked USD 14.44 billion,(…)

Read More