marketing

| Estimated reading time: 2 minutes

10 Key Points from the Bangladesh Consumer Market Report by BCG

10 Key Points from the Bangladesh Consumer Market Report by BCG

Boston Consulting Group (BCG) recently teamed up with LightCastle Partners, a data and analytics startup from Bangladesh in order to release a report, titled ‘Bangladesh: The Surging Consumer Market Nobody Saw Coming’.  In 2025, Middle and Affluent Class Bangladeshis (Individuals with Annual Household Income of $5000 or more) will account for 17% of the population.(…)

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| Estimated reading time: 3 minutes

Why Brands Fail

Why Brands Fail

Humans are programmed to purchase and experience brands, not products. When a shopper walks down a long lane of Home and Personal care products in a superstore near you, she is making a critical decision on what is best for her and her family. Here is where a marketeer may influence the behavior of the(…)

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