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Rise of the Digital Consumer Class in Bangladesh

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LightCastle Analytics Wing
January 21, 2016
Rise of the Digital Consumer Class in Bangladesh

The consumer class is young, technologically adaptable, and exhibits high engagement through the mobile internet. As an emerging economy, Bangladesh has embraced technology at a rapid pace. The penetration of the telecom sector, mobile commerce, and the advent of internet-based applications designed by businesses and supported by the tech-friendly government validate the growth story that is going to unfold in the e-space of Bangladesh.

With growing internet connectivity, the proliferation of cheaper varieties of smartphones, the rapid rise in social networking, and e-commerce firms in Bangladesh, the consumers are getting more and more digitally attuned, which eventually ends up having a profound impact on their consumption pattern.

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WRITTEN BY: LightCastle Analytics Wing

At LightCastle, we take a data-driven approach to create opportunities for growth and impact. We consult and collaborate with development partners, the public sector, and private organizations to promote inclusive economic growth that positively changes the lives of people at scale. Being a data-driven and transparent organization, we believe in democratizing knowledge and information among the stakeholders of the economy to drive inclusive growth.

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