Saifur Rahman

About Saifur Rahman

Saif is the Co-Founder and Director at LightCastle Partners Ltd. He has five years of entrepreneurial experience in Bangladesh's Technology and Investment Banking space. Saif holds BBA and MBA degree from Institute of Business Administration, Dhaka University. He is a certified Project Management Professional (PMP) issued by Project Management Institute (PMI), USA. Saif is also passionate about social work, religion and sports.

Posts by Saifur Rahman:

| Estimated reading time: 3 minutes

Sampling Simplified – Part 2

Sampling Simplified – Part 2

In the first part of this article, I have touched on some of the basic terminologies on sampling and the first of the five steps of sampling process. The second part starts from where I left off and hope to explain the 4 remaining steps of developing a good sampling plan with some relevant examples.(…)

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| Estimated reading time: 3 minutes

Sampling Simplified – Part 1

Sampling Simplified – Part 1

While working on my first professional market research proposal two years back, I had a very hard time designing the sampling process for that project. Once the proposal was finished after many hours of struggle, I was wondering what happened to all the learning from research projects and class lectures from my University days. It(…)

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| Estimated reading time: 4 minutes

Islamic branding: Building a Sustainable Islamic Brand (part 2)

Islamic branding: Building a Sustainable Islamic Brand (part 2)

Modern Muslim consumers are considered by many as the single largest market in the world that has been overlooked by many brands in the past. The population currently stands at 1.8 billion and by 2050, the Muslim population is expected to grow to 2.6 billion representing nearly 30 percent of the global projected population. Most(…)

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| Estimated reading time: 3 minutes

Islamic branding: Reaching out to the untapped ‘billion’ customer group (part 1)

Islamic branding: Reaching out to the untapped ‘billion’ customer group (part 1)

According to Al Ries – author of ‘Positioning: the Battle for Your Mind’ – “A brand is a singular idea or concept that you own inside the mind of a prospect.” Branding is a phenomenon that was popularized during the late 19th Century by soap bars sold in packaged units with a distinct logo. Since(…)

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