Focus has invariably shifted towards building sustainable models where we work not in isolation, but hand in hand with entrepreneurs, investors and organizations to explore new markets, discover more customers, and, in the process, transform lives of the underserved 2.7 billion. The solution lies in making them an integral part of the market economy, creating employment opportunities, and converting them into consumers, instead of keeping them on the fringes of the informal economy.
Working on myriad cases of inclusive market systems, we have gathered deep insights to deliver sustainable solutions that work in the context of emerging economies. Our approach influences market actors by correctly aligning incentives so that the system self-organizes. We understand the move to a systematic change includes adaptive and technical fixes — requiring to work in micro-, meso-, and macro-levels.