The consumer class is young, technologically adaptable, and exhibits high engagement through the mobile internet. As an emerging economy, Bangladesh has embraced technology at a rapid pace. The penetration of the telecom sector, mobile commerce, and the advent of internet-based applications designed by businesses and supported by the tech-friendly government validate the growth story that is going to unfold in the e-space of Bangladesh.
With growing internet connectivity, the proliferation of cheaper varieties of smartphones, the rapid rise in social networking, and e-commerce firms in Bangladesh, the consumers are getting more and more digitally attuned, which eventually ends up having a profound impact on their consumption pattern.
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