LightCastle conducts the 2nd of three training workshops for Meta

After a successful run in the Dhaka region, LightCastle Partners in collaboration with Aspire to Innovate (a2i) of the ICT Division and Bangladesh Women Chamber of Commerce & Industry (BWCCI), conducted the second workshop in the Chattogram region for Meta’s #SheMeansBusiness “Bringing Businesses Online in Bangladesh” program on March 24, 2022. In this daylong workshop, a total of 23 entrepreneurs from 4 different sectors, based in Chattogram took part in this training.

The objective of Meta’s #SheMeansProgram is to support SMBs which are primarily women-owned, in Bangladesh to gain digital skills and business financial management skills to strengthen their business resiliency. Through this training, the SMBs learned to leverage Meta’s digital tools for driving their business growth.

The training covered modules on content creation and its best practices, usage of the page insights for online businesses, guidelines to create engaging content for the target audience, and building communities by creating Groups.

The day-long training started off with an opening speech and ice-breaking session with the trainers. After that, the program directly proceeded to the first module of the workshop which was on the content rules and their best practices. In this module, the participants got an in-depth understanding of the dos and don’ts of content creation on Meta platforms, specifically Facebook. Following that, there was a short break and then a session on creating effective content strategies. At the end of this module, participants proceeded to the lunch break.

In the second half of the session, participants were enlightened about the page management rules and how to use page insights to the benefit of their business. And finally, the last module discussed how Facebook groups help in community building and what an effective group manager should do.

“It was an amazing experience to attend the workshop. I, as an online business owner, already knew about these tools but did not know how important they are for my business. By attending the session today, I got a detailed idea about how to use these tools and how those can impact my business”, said one of the participants.

Meta-certified trainers from LightCastle’s team – Sadia Afrin Anika, Mustafa Shahir Hamid, and Mrinmoy Sobhan – conducted the sessions. At the end of the workshop, each of the participants was presented with certificates. Nahid Sultana Mallick, Joint-Project Director (Joint-Secretary) of A2I, joined the session virtually, and Md. Shahriar Hasan Jiisun, National Consultant and Head of Strategy of Ek-shop were present in person at the closing ceremony.