Investment Memorandum (IM) preparation and Fund-Raising Support for PaperFly Ltd

LightCastle Analytics Wing
May 2, 2019
Investment Memorandum (IM) preparation and Fund-Raising Support for PaperFly Ltd

The Opportunity

Paperfly is one of the leading e-commerce logistics companies in Bangladesh. The company provides fulfillment and delivery services to e-commerce and f-commerce players. Owing to factors such as increased internet penetration rate, affordable smartphones, rising disposable income, etc. more consumers are starting to shop online. Due to the faster than ever technology adoption rate and ever-increasing popularity of multichannel retailing, in the coming years, there will be a dramatic shift towards e-retailing from traditional retailing.

However, there are only a few companies that offer a full range of logistics services exclusively catered towards e-commerce companies. The majority of the consumers order online because they want faster, hassle-free delivery of goods. E-commerce players often fail to meet this demand due to a lack of seamless, trackable logistics channels. Moreover, most of the e-commerce centric third-party logistics service providers have been overlooking the potential of the peri-urban and rural markets by limiting their operations within Dhaka and other big cities. Paperfly, run by veterans spanning large corporations and experienced in supply chain and distribution, has successfully measured the opportunity of the Bangladeshi e-commerce sector.

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Our Approach

Paperfly aims to become the one-stop logistics solution provider for online retail businesses. To this end, they wanted to make the delivery network more robust. In order to extend the logistics operation to the second mile, the client needed heavy investment. We prepared a unique investment memorandum for the investors, underscoring the growth potential of Bangladeshi e-commerce. Although the Bangladeshi e-commerce market is still at a rudimentary stage compared to its regional peers, the consumer adoption rate is very high. Our interviews with similar service providers helped us formulate ways in which the client can leverage its unique technologies. We have prepared a detailed information memorandum, pitch deck, and a detailed-out DCF based valuation – all in the effort to support them in raising capital.

The Future

Apart from investment advisory services for the client, we also connected them with the local PE and VC firms. Leveraging our deliverables, Paperfly has raised an undisclosed amount from local investors to date. The company is on the hunt to raise further investment.

WRITTEN BY: LightCastle Analytics Wing

At LightCastle, we take a data-driven approach to create opportunities for growth and impact. We consult and collaborate with development partners, the public sector, and private organizations to promote inclusive economic growth that positively changes the lives of people at scale. Being a data-driven and transparent organization, we believe in democratizing knowledge and information among the stakeholders of the economy to drive inclusive growth.

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