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Investment Memorandum (IM) preparation and Fund-Raising Support for PaperFly Ltd

by Farhana Yasmin

Investment Memorandum (IM) preparation and Fund-Raising Support for PaperFly Ltd

by Farhana Yasmin

by Farhana Yasmin

The Opportunity

Paperfly is one of the leading e-commerce logistics companies in Bangladesh. The company provides fulfillment and delivery services to e-commerce and f-commerce players. Owing to factors such as – increased internet penetration rate, affordable smartphones, rising disposable income etc. more consumers are starting to shop online. Due to the faster than ever technology adoption rate and ever-increasing popularity of multichannel retailing, in the coming years, there will be a dramatic shift towards e-retailing from traditional retailing. However, there are only a few companies which offer a full range of logistics services specially catered for e-commerce companies. Majority of the consumers order online because they want faster, hassle-free delivery of goods which e-commerce players often fail to meet due to the lack of a seamless, trackable logistics channel. Moreover, most of the e-commerce centric third-party logistics service provider has been overlooking the potential of peri-urban and rural market by limiting their operations within Dhaka and other big cities. Paperfly, being run by the veterans from big corporations experienced in supply chain and distribution has successfully measured the opportunity of Bangladeshi e-commerce sector.

Our Approach

Paperfly aims to become the one-stop logistics solution provider for online retail businesses. To this end, it wanted to make the delivery network more robust. In order to extend the logistics operation to the second mile, the client needed heavy investment. We prepared a unique investment memorandum for the investors emphasizing the growth potential of Bangladeshi e-commerce. Although, Bangladeshi e-commerce market is still at a rudimentary stage compared to its regional peers, the consumer adoption rate is very high. Our interviews with similar service providers help us formulate ways in which the client can leverage its unique technologies. We have prepared a detailed information memorandum, pitch deck with a details DCF based valuation for supporting their fund raising efforts.

The Future

Apart from investment advisory services for the client, we also connected them with local PE and VC firms. The valuation documentation and investment memorandum enabled the client to raise BDT 5 Crore from the local market. The company has kept the search for investment running.

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